If you don’t understand your industry, you can’t be successful. If you have been in the industry too long, you get steeped in tradition and are less capable of innovation. So what’s the real deal with domain expertise?
I have spent the past 15 years building products, teams, and companies. Along the way, I have read, watched, and listened to a LOT of content. Here are some of my favorites.
To start with, you need a basic level of skill across a wide range of topics. Then, you need to build superstar skills in one or two areas.
Building a product customers love is about making it simple and compelling. Here are 3 keys to getting it right.
There was a famous food test where critics were given three meals: chicken, grilled chicken, and Tuscan-seasoned balsamic chicken. The Tuscan chicken got the best ratings. But there was a twist. The three meals were identical except for the name. The critics’ brains literally told them that the Tuscan-seasoned balsamic chicken was tastier than the …Read more
Product management is a blend of art and science and ultimately requires you to master 4 subjects: your industry, your user, your product, and your team. It also requires you to apply skills at storytelling, engineering, design, analysis, project management, and leadership. Your intro will send key signals about whether or not you have these …Read more
Product Managers understand the key metrics they’re trying to drive Product Leaders move the metrics Product Managers inspire the marketing team to work hard and drive awareness Product Leaders inspire their users Product Managers identify the best way to climb the hill Product Leaders identify the best hill to climb Product Managers understand their team’s …Read more
From The Bourne Identity: [Jason Bourne designs a complicated plan to extract a copy of a bill from a hotel, he sends Marie in to capture intel and send him a signal] [Marie returns a moment later] Jason Bourne: What happened? Marie: Nothing. Jason Bourne: Did something go wrong? Marie: I’ve got the records. This …Read more
I talk to a lot of people who want to become product managers. What it takes to become a product manager depends on your background and the specific team you’re interested in joining. But there are some very clear patterns that show up consistently. From my experience, these are the key actions you need to …Read more
In The 4 Disciplines of Execution, the authors discuss watching kids play basketball in a park. You can immediately tell when they start keeping score. They run faster, double the intensity, and start playing defense. Everybody knows that you play harder when you’re keeping score. There is an old management axiom that you get what …Read more